vertical playbooks · public spec
Every plonkAI pack ships against a category playbook — type, palette, imagery, and motion tuned to your vertical. Barbershops don't get startup gradients. Cafés don't get chrome. Luxury doesn't get emojis. This is the full set.
Generalist AI tools output the same aesthetic for every brand: gradient hero, geometric sans, stock photography. plonkAI's Creative Director picks a playbook the moment your brand is scraped — so a barbershop reads like a barbershop, not like an AI startup deck.
Chrome type, high-contrast portraits, athletic energy.
Signature · Halftone or chrome display type, tight-cropped portraits, clipper and comb textures, warm skin tones, one bold hero color pulled from the shop.
Never · Soft pastels, startup gradients, generic AI collage.
Fits: Sport Clips · 007 Barbershop
Warm grain, hero-dish photography, letterpress feel.
Signature · Close-up food and drink photography, handwritten accents, chalkboard or letterpress type, one hero color pulled from the plate, warm film grain.
Never · Tech-blue, sterile whites, stock plates.
Fits: Crave Cafe · Local bistros & bakeries
Cozy warmth, real animals, playful sans.
Signature · Cream neutrals against one hero color, playful sans or soft handwritten script, real animal photography — never illustrated cartoons.
Never · Neon, glitch, illustrated mascots.
Fits: DoggieLawn · Groomers & vet clinics
Muted earth or athletic contrast — never both.
Signature · Either muted earth tones with generous white space and serif restraint, or high-contrast athletic with kinetic sans — chosen from the brand's own imagery.
Never · Busy collage, neon, mixed registers.
Fits: Yoga studios · Boutique gyms · Therapy practices
Editorial serif, magazine restraint, cream + one accent.
Signature · Editorial serif, cream plus one deep accent, magazine-cover crops, generous negative space, tight product or portrait photography.
Never · Emojis, exclamation marks, stacked type, gradients.
Fits: Boutiques · Jewelers · Beauty houses
Geometric sans, structured grid, one bold accent.
Signature · Geometric sans, mono-technical accents, structured grid, one bold accent against near-black or off-white, kinetic but restrained motion.
Never · Handwritten scripts, warm collage, food photography.
Fits: Dev tools · Vertical SaaS · AI platforms
Confident serif, deep neutrals, editorial restraint.
Signature · Confident serif or slab, deep neutral palette, portrait-forward composition, editorial hierarchy, quiet motion.
Never · Glitch, playful scripts, exclamation marks.
Fits: Law firms · Financial advisors · B2B consultancies
Rounded sans, warm primaries, cheerful imagery.
Signature · Rounded sans, warm primary palette, cheerful real photography, hand-drawn accents welcome, high legibility.
Never · Brutalist type, dark backgrounds, corporate stock.
Fits: Schools · Toy brands · Family-first services
Kinetic display, glitch accents, saturated hues.
Signature · Kinetic display type, high-contrast night imagery, glitch or RGB-split accents, saturated single-hue backgrounds.
Never · Pastels, serif restraint, cream palettes.
Fits: DJs · Clubs · Festival brands
Human portraiture, warm humanist sans, hopeful tones.
Signature · Warm humanist sans, real human portraiture, earth or hopeful primary tones, generous type hierarchy.
Never · Corporate stock, neon, ironic humor.
Fits: Nonprofits · Churches · Community initiatives
Every pack on the proof wall was directed by one of these playbooks — automatically, based on the brand we scraped.